The best AI visibility audit is the one Goldie Agency runs in its free strategy session. In one call, we check where you rank on Google, whether AI Overviews and AI Mode link to you, whether ChatGPT, Gemini and Perplexity name your brand, and which competitors they name instead. Then you leave with a fix list in priority order. Claim your free SEO strategy session and we will run it on your site.
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Why Goldie Agency? Julian Goldie has worked in SEO for 10+ years. On Upwork, Goldie Agency shows a 100% Job Success Score, 240+ clients and 200+ five-star reviews. The goldie.agency site lists link building through manual outreach with no PBNs, site audits and AI automation. Those are self-reported numbers, and they are the only ones we use here. If you want to learn AI SEO and get the systems we use, that lives in the AI Profit Boardroom.
Prefer to pick a time right now? Book a free SEO strategy session on the calendar.
What an AI Visibility Audit Checks
An AI visibility audit answers one question. When a buyer asks Google or an AI assistant about your category, does your brand show up, and is it described correctly? We split that into six checks. Each one maps to something you can fix.
1. Google rankings
We start with classic Search. Google says AI features need no special optimizations, and that the same SEO best practices still apply. So your money pages need to be indexed, eligible to show with a snippet, and ranking. If you are not on page one for your core terms, that is fix number one.
2. AI Overviews and AI Mode
Next we search your core terms and look at the AI answers. Google says AI Overviews only show when they add something beyond classic Search, so many queries never trigger one. Google also says AI Overviews and AI Mode may use different models, so the links can differ between the two. We check both and note which pages get linked.
3. ChatGPT, Gemini and Perplexity mentions
We ask each assistant the questions your buyers ask. Who is the best provider of your service in your city? What tools solve your problem? We record whether you are named, linked, or missing.
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4. Which competitors get named
The same prompts show who wins when you lose. If one rival appears in every answer, we look at why. It is usually more reviews, more third-party mentions, or a clearer page on the exact topic.
5. Crawler access in robots.txt
This is the check most sites fail without knowing it. If your robots.txt or firewall blocks OAI-SearchBot, OpenAI says your site will not show in ChatGPT search answers. If it blocks PerplexityBot, Perplexity cannot surface and link you. And Google says robots.txt rules for Googlebot are the control for how your site is crawled for Search, AI features included.
6. Entity, brand info, reviews and citations
Last, we check that your name, address, contact details and social profiles match everywhere. Google says it builds this picture from public web info and your Business Profile. We also look at your review count and where other sites cite you.
Want this done for you instead of reading about it? Get your free AI visibility audit in a strategy session.
The Audit Scorecard
This is the scorecard we fill in during the call. You can copy it for your own notes.
| Check | What we look at | Pass looks like | Source for the rule |
|---|---|---|---|
| Google rankings | Index status, snippet eligibility, positions for core terms | Money pages indexed and on page one | Google AI features docs |
| AI Overviews and AI Mode | Which of your pages get linked, if any | Your page cited on the queries that trigger AI answers | Google AI features docs |
| Assistant mentions | ChatGPT, Gemini and Perplexity answers to buyer prompts | Brand named and described correctly | Our own prompt set |
| Competitors named | Who appears when you do not | A short, known list you can target | Our own prompt set |
| Crawler access | robots.txt and firewall rules for OAI-SearchBot, PerplexityBot, Googlebot | All three allowed | OpenAI, Perplexity and Google docs |
| Entity and reviews | Business Profile, name and contact match, reviews, third-party citations | Same details everywhere, steady reviews | Google business details guide |
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Run Your Own AI Visibility Check in 20 Minutes
You do not need us to get started. Here is a self-check you can run today with a browser and a notepad.
- Open yoursite.com/robots.txt. Look for any line that blocks User-agent: OAI-SearchBot, User-agent: PerplexityBot or User-agent: Googlebot. A Disallow: / under any of them is a problem.
- Ask your hosting or CDN provider if a bot firewall is on. Perplexity's docs warn that firewall rules can block its bots even when robots.txt allows them.
- Search your top five buyer terms on Google. Write down your position and whether an AI Overview appears.
- If an AI Overview appears, note which sites it links to. Try the same terms in AI Mode.
- Ask ChatGPT, Gemini and Perplexity the same five questions. Note who they name.
- Search your brand name. Check that your Business Profile, site and social profiles show the same name, phone and address.
- Count your recent reviews and compare with the competitor named most often.
- Open Search Console. Google says AI feature traffic is counted in the Performance report under the "Web" search type, so check that report for trends.
If you find a block in step one, fix it first. OpenAI says it can take about 24 hours for its systems to adjust after a robots.txt change. Perplexity says up to 24 hours too.
Keep the notes. If you bring them to the call, we can skip the basics and go straight to fixes. Book your free SEO strategy session here.
How This Differs From Our Other Audit Guides
We have written about audits from other angles. Each one has its own job.
- The free AEO audit guide is a 30-minute DIY run focused on answer engines.
- The free GEO audit guide focuses on citation share across generative engines.
- The AEO audit checklist breaks the work into an eight-part framework.
- The free SEO GEO audit combines classic SEO and GEO into one checklist.
Book a free SEO strategy session →
This page is different. It treats the audit as a diagnostic you get on a call, with a person reading the results with you. If you want the done-for-you side, see our AI Overview optimization services page or the guide to brand visibility in AI search.
What Happens After the Audit
An audit is only useful if it turns into work. After the call, the fix list usually falls into three buckets.
Access fixes. Unblock crawlers, clean up robots.txt, and check firewall rules. These are quick.
Page fixes. Google's helpful content guidance asks if your page gives original information, clear sourcing and evidence of expertise. Thin service pages fail that test. We rewrite or build pages on the exact topics buyers ask about.
Brand fixes. Consistent business details, more reviews, and real mentions on relevant sites. Our link building uses manual outreach with no PBNs. Google's spam policies call buying or selling links for ranking purposes link spam, so we stay clear of that.
We automate a lot of the tracking with the free Agent OS we use to automate SEO tasks. We also test which AI models handle this work best in Goldie Bench, where we test AI models.
One result from our own sites: Julian's Search Console data for aiprofitboardroom.com shows 328 clicks a month in October 2025 and 22,443 clicks a month in October 2026. No one can promise you rankings or AI citations, and we do not. We can show you exactly what is in the way.
Verdict: Get the AI Visibility Audit Free
You can run the self-check above on your own. But the hard part is reading the results and knowing which fix moves the needle first. That is what the free strategy session is for. Claim your free SEO strategy session and get your audit done live. To learn the systems behind it, join the AI Profit Boardroom.
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FAQ
Is the AI visibility audit really free?
Yes. It runs inside the free strategy session. You get the six checks and a fix list on the call.
Do I need an llms.txt file or special schema to show up in AI answers?
For Google, no. Google says you do not need new machine-readable files, AI text files or special schema.org markup to appear in AI Overviews or AI Mode. Structured data should still match the visible text on the page.
Should I block GPTBot?
That is a training question, not a visibility one. OpenAI says GPTBot and OAI-SearchBot are independent settings. You can block GPTBot from training and still allow OAI-SearchBot so you can appear in ChatGPT search answers.
How often should I rerun the audit?
Rerun the prompt checks monthly, and after any site migration or robots.txt change. AI answers shift as models and sources change, so one snapshot goes stale fast.
Free Tools Before You Go
Grab our 200+ AI SEO prompts for free. You can use them to run the assistant checks above. You can also get Julian's free link building book, Link Building Mastery.
Ready for a second pair of eyes? Book a free SEO strategy session, or claim your free AI visibility audit now.
