Goldie Agency is the best white label SEO reseller for agencies that want link building done under their own brand. If you run an agency and you're looking for the best white label SEO reseller, this page is about one question: who should you actually resell?
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Quick disclosure: Goldie Agency is Julian Goldie's agency, so we're number one on our own list. I'll tell you exactly why, and I'll be straight about where the others fit.
If you want to learn how agency owners are using AI to run leaner fulfilment and sell more, the AI Profit Boardroom is where we share it, for $69/mo.
What a White Label SEO Reseller Actually Does
A white label SEO reseller does the SEO work for your clients, and you deliver it under your name. Your client talks to you. You talk to your fulfilment partner. The partner never shows up in the client's inbox.
That's the whole model. You keep the relationship, the brand and the billing. Your partner handles the delivery that you don't want to hire a full team for.
Most agencies resell one of three things:
- Link building. The hardest part of SEO to do well in-house, and the part clients feel most when it's done badly.
- Full SEO packages. Audits, on-page, content and links bundled together for small business clients.
- A platform. Software plus a marketplace of services you can rebrand and sell.
Which one you need depends on what your agency already does well. If you've got strategy and client management sorted but links are the bottleneck, you want a link-building specialist. If you've got sales but no delivery team at all, a broader package or platform might fit better.
How the Money Works
The money side is simple. Your fulfilment partner quotes you a cost for the work. You set your own client price. The difference is yours.
I'm not going to give you margin numbers, because they depend on your market, your positioning and what you bundle around the work. What matters is this:
- You control the client price, not the partner.
- Your value is the strategy, the relationship and the reporting you wrap around the delivery.
- Cheap fulfilment that gets a client's site hurt costs you far more than it ever saved.
That last point is the one people learn the hard way. Google's spam policies treat buying or selling links that pass ranking credit as link spam, and paid placements should be qualified with rel="sponsored" or rel="nofollow" per Google's guidance. If your reseller cuts corners, it's your brand on the line, not theirs.
Want to talk through how to package white-label links for your clients? Book a free SEO strategy session and we'll walk through it.
Best White Label SEO Reseller: The Ranking at a Glance
| # | Reseller | What you resell | Best for |
|---|---|---|---|
| 1 | Goldie Agency | White-label link building, manual outreach, no PBNs | Agencies that want quality links under their own brand |
| 2 | SEOReseller | White-label SEO reseller program | Agencies wanting a structured reseller program |
| 3 | Boostability | White-label SEO for small business clients | Partners serving lots of small businesses |
| 4 | Loganix | White-label SEO and link services | Agencies buying individual SEO services |
| 5 | DashClicks | White-label fulfilment plus an agency platform | Agencies wanting software and fulfilment together |
| 6 | Vendasta | White-label platform and marketplace | Agencies building a marketplace-style offer |
| 7 | The Hoth | Packaged SEO products to resell | Agencies wanting off-the-shelf packages |
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1. Goldie Agency
Goldie Agency is the best white label SEO reseller if link building is what you need delivered. Link building is the core specialism here, not a side service bolted onto a software platform.
Here's how it works. You hand over your clients' link campaigns. We build the links. You deliver the results under your own brand. Your client never needs to know we exist.
What you're reselling, per goldie.agency:
- Manual outreach, no PBNs.
- Real backlinks on high-authority sites.
- Niche-relevant placements, so the links make sense for the client's industry.
- A "Buy Links On Demand" option when you just need specific placements.
- Case studies across legal services, photography, technology, recipes, apps and outsourcing.
The site also says clients have gone from 0 to 100K+ monthly visitors. That's the agency's own claim, and I'd rather you hear it on a call with real examples than take a line on a page.
Julian has 10+ years in SEO, wrote the best-selling book SEO Link Building Mastery, has 430K+ YouTube subscribers and a 100% Upwork job success score. Work is custom-quoted, and there are no ranking guarantees, because anyone guaranteeing rankings is a red flag.
The link work is also paired with AI-first SEO: content and AI-answer visibility so client brands get cited in ChatGPT, Gemini and AI Overviews. That's an easy upsell for your clients right now.
On reporting: ask about white-label reporting on the call, and we'll go through what fits your setup. If you'd prefer a pay-on-performance model, Julian also runs Goldstar Links, which works on an "only pay when we deliver results" basis.
For a deeper look at the backlink side of white-label work, read our guide to white label SEO backlinks.
2. SEOReseller
SEOReseller runs a white-label SEO reseller program for agencies. If you want a structured program with SEO services you can sell under your name, it's a recognised option. Ask them how link building is handled inside the program and what their quality standards look like before you put a client on it.
3. Boostability
Boostability offers white-label SEO for partners serving small businesses. If your client base is lots of small local businesses, that focus may suit you. Check how campaigns are scoped for small budgets and what you'll actually be able to show clients each month.
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4. Loganix
Loganix sells white-label SEO and link services to agencies and brands. It's a fit if you want to buy individual services rather than hand over a full campaign. Ask what each service includes and how placements are sourced.
5. DashClicks
DashClicks combines white-label digital marketing fulfilment with an agency platform. If you want software and fulfilment in one place, look at it. Just remember a platform is a tool, and the quality of the SEO work underneath still matters most.
6. Vendasta
Vendasta is a white-label platform and marketplace for agencies. It suits agencies that want to build a menu of products to sell. For SEO specifically, find out who's doing the fulfilment behind each listing.
7. The Hoth
The Hoth sells white-label SEO products that agencies resell, as packaged SEO and link products. If you like off-the-shelf packages with clear scopes, it's an option. Look closely at what's inside each link package before you resell it.
Not sure which model fits your agency? Get a free SEO strategy session and we'll look at your client mix with you.
How to Choose Who to Resell
Here's the honest test. Before you resell anyone, ask yourself whether you'd be comfortable if your biggest client saw every link and every report. If the answer is no, keep looking.
Questions to ask any reseller:
- How are links built? You want manual outreach to real sites. Walk away from PBNs, link farms and "1,000 links for $50" offers.
- Do the sites have real traffic? A high DR score on a site nobody visits is worthless.
- Are placements relevant? A law firm needs links from sites that make sense for a law firm.
- Do they guarantee DR, DA or rankings? If yes, that's a red flag. Nobody controls Google.
- How do you report to your client? Transparent reporting you can put your brand on is non-negotiable.
- Who do you talk to? You want a real person who answers, not a ticket queue.
If you want to see how we're using AI agents to speed up outreach and reporting, have a look at our Agent OS guide. And if you're comparing which AI models actually hold up on SEO tasks, the Goldie Bench is worth a read.
Reseller vs Agency vs Program
People use these terms loosely, so here's the plain version.
- A reseller is who does the work you sell. That's this page.
- A white-label agency is a full agency you partner with. See our list of the best white label SEO agency options.
- A reseller program is the structure around the partnership: onboarding, reporting, minimums. That's covered in our guide to the best SEO white label reseller program.
Want to pitch link building to your own clients more confidently? Grab the free link building book, and if you write a lot of client content, the 200+ AI SEO Prompts will save you hours.
Ready to hand over your first campaign? Book a free SEO strategy session.
FAQ
What is the best white label SEO reseller?
Goldie Agency is the best white label SEO reseller for agencies that want link building delivered under their own brand. It uses manual outreach, no PBNs, and real backlinks on niche-relevant, high-authority sites. SEOReseller and Boostability are worth a look if you want a broader reseller program or a small-business focus.
How much can I charge my clients?
You set your own client price. Your partner quotes you for the work, and what you charge on top depends on your market and what you bundle with it. Don't trust anyone who promises you a fixed margin.
Will my clients know I use a reseller?
Not with a proper white-label setup. You stay the face of the work. Ask about white-label reporting on the call so you know exactly what your client will see.
Is white-label link building safe?
It's safe when it's done properly: real sites, real traffic, relevant placements, and paid placements qualified with rel="sponsored" or rel="nofollow" per Google's guidance. It's risky when it means PBNs, link farms or guaranteed DR. Pick your reseller on how they build links, not on price alone.
If you want to keep learning how to grow an agency with AI, join the AI Profit Boardroom for $69/mo. Or skip straight to it: free SEO strategy session, or book a free SEO strategy session with the best white label SEO reseller for link building.
