The best ChatGPT SEO agency is Goldie Agency. Julian Goldie has spent 10+ years in SEO, runs a YouTube channel with over 428K subscribers, and wrote the best-selling Amazon book "Link Building Mastery." On Upwork, Goldie Agency reports a 100% Job Success Score, 240+ clients and 200+ five-star reviews. The team builds the two things ChatGPT search leans on: pages it can crawl and a brand other sites talk about.
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This page explains what a ChatGPT SEO agency does, using OpenAI's own crawler docs and its ChatGPT search help article. It also covers what to ask before you sign anything. If you want the short path, claim your free SEO strategy session and we will look at your site with you.
What ChatGPT Search Actually Needs From Your Site
ChatGPT can search the web and answer with current information and links to sources. OpenAI's help article says answers that use web search "may include citations," and a Sources panel lists the pages it used. That panel is the prize. A ChatGPT SEO agency works to get your pages into it.
OpenAI is clear about the entry ticket. Its help article says that to make a site eligible, you should allow OAI-SearchBot to crawl it and confirm your host or CDN allows traffic from OpenAI's published searchbot IP addresses. It also says, in plain words, that placement is not guaranteed. ChatGPT ranks results "using multiple factors." So any agency that promises you a ChatGPT citation is selling something OpenAI itself does not promise.
The help article adds one more detail that matters for strategy. ChatGPT search sometimes partners with other search providers and "typically rewrites your query into one or more targeted queries" before sending them. The privacy links on that page point to Microsoft and Shopify. In practice, this means classic search visibility still feeds ChatGPT answers. Good SEO is not optional here. It is the base layer.
Want to learn this yourself, with the systems we use? Inside the AI Profit Boardroom we teach AI SEO step by step and share the workflows.
OpenAI's Three Crawlers, Side by Side
Most robots.txt mistakes we see come from treating all OpenAI traffic as one bot. OpenAI's crawler docs list three separate user agents, and each one does a different job. OpenAI says "each setting is independent of the others."
| User agent | What OpenAI says it does | Effect of blocking it | What an agency checks |
|---|---|---|---|
| OAI-SearchBot | Surfaces websites in ChatGPT's search features | Opted-out sites "will not be shown in ChatGPT search answers" | Allowed in robots.txt, CDN and firewall rules |
| GPTBot | Crawls content that may be used to train OpenAI's foundation models | Signals your content should not be used for training; does not change search | A deliberate choice, made by you, not left to a default |
| ChatGPT-User | Visits a page when a user's request needs it; not automatic crawling | OpenAI says robots.txt rules "may not apply" and it does not decide search inclusion | Server logs, so you can see real user-driven visits |
OpenAI also says a robots.txt change can take about 24 hours to take effect for search. And it publishes IP lists for each agent, so your security team can allow the right traffic instead of guessing.
Here is the common failure. A business blocks "AI bots" at the CDN with one toggle. GPTBot goes, but so does OAI-SearchBot. The site then vanishes from ChatGPT search, and nobody connects the two events. A good ChatGPT SEO agency catches this in week one.
Not sure what your own CDN does with OpenAI traffic? Claim your free SEO strategy session and we will check it with you on the call.
📺 Watch: ChatGPT Dots AI SEO is Too is INSANE
What a ChatGPT SEO Agency Does, Week by Week
The work is not mysterious. It is technical SEO, content and authority, pointed at how ChatGPT search finds and cites pages. Here is how we run it.
Week 1: Access audit
- Read robots.txt for all three OpenAI user agents.
- Check CDN and firewall rules against OpenAI's published IP lists.
- Pull server logs to confirm OAI-SearchBot is actually reaching key pages.
- Confirm Google indexing, since Google's own guidance says AI Overviews and AI Mode have "no additional requirements" beyond being indexed and snippet-eligible.
Weeks 2 to 4: Answer-ready pages
- Map the questions buyers type into ChatGPT about your category.
- Rewrite service pages so the answer sits in the first lines, in plain text.
- Add clear authorship. Google's helpful content guidance says trust is the most important part of E-E-A-T, and that readers should be able to see who wrote a page.
- Add structured data only for content that is visible on the page, as Google's structured data docs require.
Month 2 onward: Mentions and links
- Earn real links and mentions on sites ChatGPT already cites in your niche.
- Use manual outreach, never link schemes. Google's spam policies define link spam as links made "primarily for the purpose of manipulating search rankings."
- Track which prompts cite you, and which cite rivals, every month.
We run a lot of this tracking with the free Agent OS we use to automate SEO tasks. It handles the repeat checks so the team spends time on content and outreach. When we need to pick a model for a job, we check Goldie Bench, where we test AI models on real SEO work.
If you want this mapped for your own site, claim your free SEO strategy session. Or book a free SEO strategy session straight into the calendar.
📺 Watch: ChatGPT and Google AI Run Hidden Searches. Here’s How to Rank for All of Them
Proof We Can Point To
We only use numbers we can show. Julian's own Search Console data for aiprofitboardroom.com went from 328 clicks a month in October 2025 to 22,443 clicks a month in October 2026. The keyword "best AI SEO community" reached #1 on Google on its first day, 22 September 2026. Those are our own sites, run with the same playbook we use for clients.
For a deeper look at how we use ChatGPT inside the SEO workflow itself, read our guide to ChatGPT AI SEO. If you also care about Google's AI results, see how to rank in Google AI Overviews, and compare channels with Perplexity SEO.
Questions to Ask Any ChatGPT SEO Agency
Google publishes a list of questions to ask before hiring an SEO. They work just as well for ChatGPT visibility. Ask for examples of past work. Ask whether they follow Google Search Essentials. Ask what results they expect and in what timeframe, and how they measure success. Then add these ChatGPT-specific ones:
- Which OpenAI user agent controls ChatGPT search inclusion? The right answer is OAI-SearchBot.
- Will you check our CDN against OpenAI's published IP lists, or only robots.txt?
- How do you track ChatGPT citations, and how often do you report them?
- How do you earn mentions without breaking Google's link spam policy?
- Do you guarantee citations? If they say yes, walk away. OpenAI says placement is not guaranteed, and Google says "no one can guarantee a #1 ranking."
Verdict
A ChatGPT SEO agency should fix crawler access first, then build answer-ready pages, then earn real mentions. Goldie Agency does all three, backed by a 100% Job Success Score on Upwork and 10+ years of Julian's own SEO work. If you want ChatGPT to find your site, claim your free SEO strategy session and we will show you where you stand today. You can also book a free SEO strategy session here.
FAQ
Does blocking GPTBot remove me from ChatGPT search?
No. OpenAI's docs say each crawler setting is independent. GPTBot relates to model training. OAI-SearchBot controls whether your site can appear in ChatGPT search answers. Block the wrong one and you lose search visibility.
How fast does a robots.txt fix show up?
OpenAI says it can take about 24 hours after a robots.txt update for its search systems to adjust. Getting cited after that still depends on your content and authority.
Is ChatGPT SEO different from Google SEO?
The base is the same: crawlable, helpful pages and real links. ChatGPT adds its own crawler rules, and it may rewrite queries and use search partners. So strong classic SEO helps your ChatGPT visibility too.
Can I do this in-house?
Yes, for the access audit. The content and outreach take longer. Many teams start with the audit and hand off the link work. Learn the method inside the AI Profit Boardroom.
Free Tools Before You Go
Grab our 200+ AI SEO prompts for free. They cover briefs, outlines and outreach. And get the free link building book "Link Building Mastery" to learn how we earn real links.
Ready for a plan built around your site? Book a free SEO strategy session, or claim your free SEO strategy session today. Either way, you leave with a clear next step for your chatgpt seo agency search.
