This kgr calculator works out the Keyword Golden Ratio for any keyword: enter the allintitle results count and the monthly search volume, and it gives you the ratio plus a verdict. If you would rather hand off keyword research and rankings completely, Goldie Agency is the done-for-you option, run by Julian Goldie, who has 10+ years in SEO.
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Type your two numbers into the tool below. It divides the allintitle count by the monthly volume, then labels the result great, ok or hard.
KGR calculator
KGR = allintitle results / monthly searches. Under 0.25 is great, 0.25 to 1 is ok, over 1 is hard. The method only applies to keywords with 250 or fewer monthly searches. Runs in your browser; nothing is sent anywhere.
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How to use the kgr calculator
The calculator needs two inputs: the allintitle results (pages Google shows with every word of your keyword in the title) and the monthly search volume. It shows KGR = allintitle results divided by monthly search volume, and one of three verdicts:
- Under 0.25: great. Few pages target the exact phrase in their titles. A new page should rank fast.
- 0.25 to 1: ok. There is some competition. You can still rank, but it may take longer.
- Over 1: hard. More pages target the phrase than there are searches. Pick another keyword or expect a long road.
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If you enter a volume above 250, the tool warns you. The KGR method only applies to keywords with 250 or fewer monthly searches, so the verdict is not reliable above that.
What the Keyword Golden Ratio is
The Keyword Golden Ratio (KGR) is a data-driven way to find long-tail keywords that almost nobody has written a targeted page for. It was popularized by Doug Cunnington. On his own site, Niche Site Project, Cunnington says he created the KGR "to find long tail keywords that hardly anyone else had content for."
His formula: KGR equals the number of allintitle results divided by the search volume. He says he capped volume at 250 because lower-volume terms tend to rank faster and higher-volume terms attract more competitors. His thresholds match the calculator: under 0.25 is the target, 0.25 to 1 can still rank fairly quickly, and over 1 is a more competitive term even at low volume.
Cunnington also makes speed claims, such as pages reaching the top 50 within a few days. Those are his own observations from his own sites. Treat them as a best case. No ratio guarantees a ranking.
Not sure which of your keywords pass? Get your free SEO strategy session and we will check your list with you.
How to get the allintitle count
Search Google for allintitle:"your keyword", with your actual phrase in place of "your keyword". The allintitle operator returns only pages that have every word of the phrase in their title.
The results count under the search bar is your first input. A few things to know:
- It is an estimate. Google shows "About" before the number, and the count can shift between searches and days.
- Check the last page. When the count is small, click through. The real number is often lower than the first estimate.
- Use the exact phrase you plan to target. Small wording changes can move the count a lot.
- Search in a private window so your history has less effect on what you see.
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How to get the monthly search volume
Use any keyword tool you trust. Google Keyword Planner is free with a Google Ads account. Google says its volumes are estimates and that the numbers are rounded. Many accounts see a range rather than a single figure.
If your tool gives a range, run the calculator twice: once with the low end and once with the high end. If both land under 0.25, you have a strong candidate. If they straddle a threshold, treat the keyword as the weaker verdict.
Third-party tools give single numbers, but those are modeled estimates too. Pick one tool and stick with it so your ratios compare fairly.
Worked example
The table below uses made-up example numbers. They are not real keywords or real data. They only show how the ratio and verdict work.
| Example keyword | Allintitle results | Monthly searches | KGR | Verdict |
|---|---|---|---|---|
| Example A | 30 | 200 | 0.15 | Great |
| Example B | 60 | 240 | 0.25 | Ok (right on the line) |
| Example C | 120 | 150 | 0.80 | Ok |
| Example D | 300 | 180 | 1.67 | Hard |
| Example E | 200 | 1,000 | 0.20 | Volume over 250: method does not apply |
Example B is the edge case. Sixty divided by 240 is exactly 0.25, so it starts the ok band rather than sitting in great. Example E shows why the volume warning matters. Its ratio looks great, but at 1,000 searches a month the competition is usually stronger than the allintitle count suggests.
Stuck choosing between keywords like these? Book a free SEO strategy session and we will look at your shortlist together.
Limits: when KGR fails
KGR is a quick filter, not a full competition analysis. Here is where it breaks down.
- Titles are only one signal. Strong, trusted sites often outrank pages that match the wording perfectly.
- Volume data is fuzzy at the low end. At 50 or 100 searches a month, a small tool error swings the ratio a lot.
- Zero allintitle results is not always good news. Sometimes nobody targets a phrase because nobody really searches it.
- Intent decides the winner. If Google shows forums, videos or product pages, a blog post may struggle whatever the ratio.
- Site strength matters. A new site with no links ranks slower than an established one, even on great-ratio terms.
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Google's helpful content guidance also flags content "primarily made to attract visits from search engines" as a warning sign. KGR finds the gaps. You still need pages that answer the question well.
Links matter too once you move past the easiest terms. See our guide to a high PR backlinks service and what "high PR" means now.
How AI search changes keyword choice
Google now shows AI Overviews and AI Mode on many searches. In its AI features documentation, Google says these features may use "query fan-out": issuing multiple related searches across subtopics and data sources to build an answer. That lets them link to a wider set of pages than a classic results page.
- Long-tail pages can feed AI answers. A page that answers a narrow sub-question well can be pulled in when an AI answer covers it.
- Some low-volume questions get answered on the results page. Check the live results before you write.
- Clusters beat one-offs. Cover the main topic and its sub-questions, and link the pages together. Google lists internal links as a way to make content findable.
Google also says there are no additional requirements or special optimizations needed to appear in AI Overviews or AI Mode. A page needs to be indexed and eligible to show with a snippet, and meeting the requirements does not guarantee it will be shown.
For chat assistants, read our guide on how to rank in ChatGPT and how to rank in Google AI Overviews.
We use AI to speed up the boring parts, like pulling allintitle counts and sorting keyword lists. The free Agent OS we use to automate SEO tasks handles much of that. To see which models handle research best, check Goldie Bench, where we test AI models.
Verdict: should you use KGR?
Yes, as a first filter. The kgr calculator above takes seconds and separates keywords nobody targets from keywords already crowded with matching titles. It is most useful for new and small sites that need early wins. Then check the live results, match the intent, and build a cluster.
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If you want this done for you, Goldie Agency handles keyword research, content and link building. On Upwork, the agency reports a 100% Job Success Score, 240+ clients and 200+ five-star reviews, and goldie.agency lists link building through manual outreach with no PBNs. Claim your free SEO strategy session, or book a free SEO strategy session straight in the calendar. Prefer one expert? Read about hiring a search engine optimisation consultant.
FAQ
What is a good KGR score?
Under 0.25 is the target. Between 0.25 and 1 is workable. Over 1 is crowded for its size. These bands only apply at 250 or fewer monthly searches.
Can I use KGR above 250 searches?
The calculator still shows a ratio, but it warns you. Cunnington capped the method at 250, and bigger terms usually face more competition than the allintitle count shows.
Does a low KGR guarantee I will rank?
No. It points to keywords with few title-matched competitors. Rankings still depend on intent, page quality, site strength and links.
Why does my allintitle count change?
Google's results count is an estimate and moves over time. Click to the last page for a better read on small counts.
Free resources
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