The best AI visibility tools for agencies are Otterly.AI, Peec AI and SE Visible, and Otterly.AI is #1. Otterly's own site lists the widest set of agency features on this list: a For Agencies plan to manage AI search visibility for every client, an agency partner directory, a public API and an MCP connection. If you want a second pair of eyes on a client's AI visibility first, claim a free SEO strategy session with Goldie Agency.
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This ranking judges each tool only on the agency features its own website publishes. No tool prices, no seat counts and no white-label claims, because none of the pages read state full white-label reporting.
What an Agency Needs That a Single Brand Does Not
A brand watches one name. An agency watches ten, twenty or fifty names, then has to explain the numbers to each owner.
Five checks drove the order below:
- Many clients, one login. Separate projects or brands under one account, so prompt sets never mix.
- Client-facing output. Shareable reports, view-only client access, or a dashboard connector.
- A data pipe. An API, an MCP server or a Looker Studio connector, so data reaches the report tool you already use.
- The right engines. ChatGPT, Gemini, Perplexity and Google AI Overviews or AI Mode, matched to where each client's buyers ask.
- Action, not just tracking. Content audits, recommendations or crawl data that turn a report into a task list.
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Best AI Visibility Tools for Agencies: The Ranked List
#1 is Otterly.AI. Here is the full order, with the agency features each tool states about itself.
| # | Tool | Agency features on its own site | Best for |
|---|---|---|---|
| 1 | Otterly.AI | For Agencies plan for every client, agency partners, public API, MCP | Agencies that want monitoring plus content audits in one place |
| 2 | Peec AI | For Agencies, shareable client reports, Looker Studio connector, API, MCP | Agencies that already report in Looker Studio |
| 3 | SE Visible | Multiple clients per account, view-only client access, API on all plans | Agencies that want clients to log in and look |
| 4 | Rankscale | Built for agencies and enterprise, multi-brand in one account, REST API on an upper plan, MCP, partner agency directory | Agencies with clients across many markets |
| 5 | AthenaHQ | Agencies section, multi-brand portfolios, API add-on, GA4, Search Console, Shopify and Webflow integrations | Agencies that want a content agent next to tracking |
| 6 | Profound | Agencies solution and partner program, integrations | Agencies serving large marketing teams |
| 7 | Semrush AI Visibility Toolkit | Built for SMBs, agencies and mid-market, CSV and PDF export, My Reports | Agencies already living in Semrush |
| 8 | Scrunch | Agencies page, multi-brand, site and region, Data API | Agencies with multi-site or multi-region clients |
| 9 | Conductor | Data API and MCP server that agencies can build on | Agencies building their own AI search tooling |
| 10 | SE Ranking AI Visibility Tracker | SE Ranking API, client dashboards through Data Studio, AgencyAnalytics or Whatagraph | Agencies with an existing dashboard tool |
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1. Otterly.AI
Otterly.AI tracks ChatGPT, Google AI Overviews, Perplexity, Copilot, AI Mode, Gemini and Claude, according to its site. It adds a content audit, GEO recommendations and AI agent crawl analytics to mention and citation tracking. The agency case is the For Agencies plan, the API that pulls data into your own tools, and the MCP link into your AI assistant.
2. Peec AI
Peec AI covers ChatGPT, Gemini, Perplexity, AI Mode and DeepSeek. Its site highlights simple, shareable reports for your team and clients, a Looker Studio community connector that pulls data across all projects, a REST API and MCP.
3. SE Visible
SE Visible, from SE Ranking, says agencies can manage multiple clients from one account and give each client view-only access to their own project. It lists Google AI Mode, AI Overviews, Gemini and ChatGPT, with an API on all plans. Its FAQ answers the white-label question with "Not yet".
4. Rankscale
Rankscale describes itself as built for agencies, enterprise and multi-brand SEO teams, with multi-brand tracking in one account. It says it covers 17+ AI engines, and lists citations, sentiment, query fan-outs and page audits. Full REST API access sits on an upper plan, and there is an MCP plus a partner agency directory.
5. AthenaHQ
AthenaHQ has a section for agencies and supports multi-brand portfolios. Next to tracking it offers a content optimization agent, citation analysis and an Ask Athena copilot. API access is an add-on, and it connects to GA4, Search Console, Shopify and Webflow.
6. Profound
Profound names ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews and AI Mode. It offers Answer Engine Insights, Prompt Volumes, Agent Analytics and benchmarking, plus an agencies solution and a partner program.
7. Semrush AI Visibility Toolkit
Semrush's knowledge base says the toolkit is built for SMBs, agencies and mid-market teams. It tracks ChatGPT and Google AI Mode, with share of voice, sentiment and an AI Search Site Audit. Reports export to CSV or PDF, and subusers need their own licences.
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8. Scrunch
Scrunch has an agencies page, handles multiple brands, sites and regions, and offers a Data API. Its AXP builds a machine-readable version of a site for AI agents.
9. Conductor
Conductor pairs AEO and SEO data with round-the-clock AI bot crawl monitoring and content agents. For agencies, the draw is its Data API and MCP server for building your own workflows.
10. SE Ranking AI Visibility Tracker
The SE Ranking AI Visibility Tracker shows mentions and links in AI answers. Its page says you can send the data to Data Studio, AgencyAnalytics or Whatagraph, and run recurring checks across client projects with Make.com, n8n or Zapier.
Need help acting on the data?
A tool shows the gaps. It does not write pages, earn mentions or fix crawl setup. Goldie Agency runs a free AI visibility audit inside its strategy session, and its AI SEO service covers content that gets cited, brand mentions on trusted sites, AI crawler setup and monthly AI visibility reports. Book a free SEO strategy session, or see what the strategy session covers first.
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Set Up the Free Reports for Every Client First
Two first-party reports are free. Set them up per client property before any paid tool.
- Search Console Generative AI performance report. Google's help page says it shows a site's impressions in AI Overviews and AI Mode, by page, country, date and device. It excludes Search Labs experiments, and no report means not enough AI impressions yet.
- Bing Webmaster Tools AI Performance. Bing's public preview announcement says it shows citations in Microsoft Copilot and AI summaries in Bing, with total citations and sample grounding queries. Bing notes citation counts do not indicate ranking.
Ask each client for read access only. Google's guide to hiring an SEO tells site owners to grant read-only Search Console access for an audit.
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The same page says third-party tools "don't have access to Google's internal ranking data". Every paid tool above samples prompts. Only Search Console shows Google's own impression data for the site.
How to Report AI Visibility to Clients
No AI visibility score is official. Frame every number as a sample of prompts run on set dates.
- Agree the prompt set with the client before tracking starts.
- Show mentions, citations and the sources AI engines used.
- Put Search Console AI impressions next to the sampled data.
- Turn every gap into one task: a page, a mention, a crawl fix.
- Never promise a citation. Google warns against anyone who guarantees a top spot.
Not sure how to explain the gaps to a client? Walk through one client report in a free strategy session.
For the audit itself, the AI visibility audit guide walks through each check. If your client's problem is that AI names rivals instead of them, start with brand visibility in AI search.
Many agencies automate the monthly report with an agent. The Agent OS guide shows how to set one up, and Goldie Bench shows which AI models build clean report pages and dashboards.
A 30-Day Rollout for a Small Agency
- Week 1: connect Search Console and Bing Webmaster Tools for each client with read access.
- Week 2: pick one tool from the top three and load 20 to 30 buyer prompts per client.
- Week 3: wire the API or connector into your report template.
- Week 4: send the first report with a short task list, not a score alone.
If you would rather hand the fixes to a team, book a free SEO strategy session and bring your first report.
FAQ
Which AI visibility tools support multiple clients?
On their own sites, SE Visible lists multiple clients with view-only access, Rankscale lists multi-brand tracking in one account, Otterly.AI lists every client under its agency plan, and AthenaHQ and Scrunch list multi-brand setups.
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Is there white-label AI visibility reporting?
None of the pages read state full white-label reporting, and SE Visible says "Not yet". Many agencies build branded client dashboards through an API or a Looker Studio connector instead.
Which of these tools have an API?
Otterly.AI, Peec AI, SE Visible, Rankscale on an upper plan, Scrunch and Conductor list an API. AthenaHQ offers API access as an add-on.
Should agencies promise AI citations?
No. Answers change by user, place and time, and Google warns against anyone who guarantees results. Promise a clear process and reporting that matches the data instead.
Pick your tool, set up the free reports, and when a client needs the work done, get a free strategy session or book a free SEO strategy session with Goldie Agency. To learn AI SEO yourself, join the AI Profit Boardroom. Grab the free 200+ AI SEO prompts and the free link building book too.
