The best AI visibility tools are Ahrefs Brand Radar, Semrush's AI Visibility Toolkit and Profound, and Ahrefs Brand Radar is #1. It names seven AI engines on its own page, takes your own prompts and also ships a ready-made prompt index, so you see data on day one. This is the general buyer's list of the best AI visibility tools: start with two free reports, then compare ten paid tools on what each one says it does. If you would rather have a team read the data for you, claim a free SEO strategy session with Goldie Agency.
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An AI visibility tool runs prompts through AI engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews, then reports when your brand is mentioned or your pages are cited.
Start Here: Two Free Reports From Google and Bing
Before you pay for anything, open the two reports the search engines give you for free. They are the only places you see first-party data about your own site.
Google Search Console, Generative AI performance report. Google's help page says it shows impressions for your site in AI Overviews and AI Mode, split by pages, countries, dates and devices. Google's launch post says it reached all websites worldwide on 31 August 2026. If you see no report, Google says your site does not have enough AI impressions yet.
Bing Webmaster Tools, AI Performance. Bing's announcement says the public preview shows how often your content is cited in Microsoft Copilot, AI summaries in Bing and select partners. You get total citations, average cited pages, a sample of grounding queries and page-level counts. Bing adds that citation counts do not show ranking or placement.
Use these two as your baseline. A paid tool adds what they cannot show: ChatGPT, Perplexity, Claude, competitors and prompt-level answers.
Want to learn AI SEO yourself and run these reports without help? Inside the AI Profit Boardroom, Julian Goldie walks through the exact AI SEO workflows his team uses, step by step.
What to Look For Before You Buy
- Engines covered. Check which AI engines the tool names on its own site. Pick the ones your buyers use.
- Your own prompts. Can you add the questions your customers really ask, or only use a preset list?
- Citations and sources. Does it show which URLs the AI cited, not just whether your brand appeared?
- Competitor benchmarks. Can you compare share of voice against named rivals?
- Exports and API. Can you get the data out as CSV, PDF or through an API?
- Connections. Does it link to Search Console or GA4 so you see AI data next to real traffic?
Book a free SEO strategy session →
One more rule. Google's hiring guidance says third-party SEO tools don't have access to Google's internal ranking data, and Google doesn't evaluate or endorse them. Every tool below shows samples of prompts it ran, not Google's own numbers.
📺 Watch: AI SEO: Rank #1 in ChatGPT, Perplexity, Gemini & More!
The Best AI Visibility Tools, Ranked
#1 is Ahrefs Brand Radar. The order below weighs engine coverage, prompt control, citation data and how fast you get useful numbers, all based on what each tool publishes about itself.
| # | Tool | Engines named on its site | Best for |
|---|---|---|---|
| 1 | Ahrefs Brand Radar | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude | Ahrefs users who want data with no setup |
| 2 | Semrush AI Visibility Toolkit | ChatGPT, Google AI Mode | SEO teams already on Semrush |
| 3 | Profound | ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode | Enterprise marketing teams |
| 4 | Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude | Small businesses and agencies that want monitoring plus a content audit |
| 5 | Peec AI | ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek | Marketing teams reporting in Looker Studio |
| 6 | AthenaHQ | ChatGPT, Perplexity, Gemini, AI Overviews, Copilot, more on higher tiers | Teams that want a content agent to act on findings |
| 7 | Scrunch | "Major LLMs" (not named) | Sites that want a version built for AI agents |
| 8 | Rankscale | Says 17+ engines | Buyers who want the widest engine list |
| 9 | Similarweb AI Search Intelligence | ChatGPT, Perplexity, Gemini, AI Mode | AI referral traffic against competitors |
| 10 | SE Visible | AI Mode, AI Overviews, Gemini, ChatGPT | SE Ranking users on a tighter budget |
1. Ahrefs Brand Radar
Brand Radar tracks mentions and citations across seven named engines. It offers custom prompts you define, plus an AI Visibility Index of pre-collected prompts for instant share-of-voice checks. Ahrefs also lists sentiment, competitor benchmarks and YouTube, TikTok and Reddit sources that shape AI answers. That mix of breadth and zero setup is why it is #1.
Book a free SEO strategy session →
2. Semrush AI Visibility Toolkit
The Semrush toolkit covers ChatGPT and Google AI Mode. It bundles a visibility overview, competitor research, prompt research, brand performance with share of voice and sentiment, prompt tracking and an AI Search Site Audit. Best if your team already lives in Semrush.
3. Profound
Profound names ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews and AI Mode. It lists Answer Engine Insights, Prompt Volumes, Shopping, Agent Analytics, sentiment and benchmarking. Built for larger marketing teams.
4. Otterly.AI
Otterly.AI tracks seven named engines and adds a content audit, GEO recommendations, agent crawl analytics and ChatGPT ads tracking. It has a public API and an MCP server.
5. Peec AI
Peec AI reports visibility, position and sentiment, with prompt volumes, sources and recommendations. You can segment by model and country, and pipe data into Looker Studio.
6. AthenaHQ
AthenaHQ pairs a Command Center with a content optimization agent, citation analysis, PR monitoring and the Ask Athena copilot. It connects to GA4, Search Console, Shopify and Webflow.
7. Scrunch
Scrunch monitors prompts, topics and citations, and shows a feed of AI bot crawls. Its AXP feature builds a machine-readable version of your site for AI agents.
8. Rankscale
Rankscale says it covers 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok. It adds query fan-outs, page audits and prompt research.
9. Similarweb AI Search Intelligence
Similarweb's tool focuses on AI traffic and referrals against competitors, with prompt, citation and sentiment analysis.
10. SE Visible
SE Visible from SE Ranking tracks visibility, share of voice, sentiment and citations by domain or URL, with an API on all plans.
Not sure which of these fits your site? Book a free SEO strategy session and get a straight answer on your own keywords.
📺 Watch: How to Rank in Google AI Overviews for FREE!
Need Help Acting on the Data?
A tool tells you where you stand. It does not fix the page, earn the mention or update the schema. That part is work.
Book a free SEO strategy session →
Goldie Agency is Julian Goldie's SEO and link building agency. Its homepage lists an AI SEO service that covers content built to rank and get cited by AI, brand mentions and digital PR on trusted sites, AI crawler setup, and AI visibility tracking with monthly reports. Julian's own published numbers: 10+ years in SEO, 240+ clients and a 100% Job Success Score on Upwork. Nobody can promise an AI citation, and the team doesn't.
Start with the free AI visibility audit inside a free strategy session. You leave with a plan for what your reports are telling you. For a self-serve walk-through first, read the AI visibility audit guide.
How to Read the Numbers Without Fooling Yourself
- They are samples. AI answers change with user, location and time. Treat a score as a trend line.
- Compare like with like. Keep the same prompt list for at least a few weeks before you judge a change.
- Pair tool data with first-party data. Put a tool's citation trend next to Search Console AI impressions and Bing citations.
- Watch the cited URLs. The page that gets cited is the page to improve first.
- Ignore "official" scores. Google warns against tools claiming to be approved by Google Search.
How Julian Runs This With AI Agents
Julian runs his own reporting through agents. The Agent OS guide shows the setup he uses to pull exports, compare weeks and draft fixes. Goldie Bench shows which AI models build pages best in his one-shot tests, which helps when a report says a page needs rewriting.
If you want to learn AI SEO yourself and build that workflow, the AI Profit Boardroom has the trainings and live calls. If you want it done for you, book a free SEO strategy session.
FAQ
Is there a free AI visibility tool?
Yes. Search Console's Generative AI report shows your impressions in AI Overviews and AI Mode, and Bing's AI Performance report shows your citations in Copilot and Bing AI summaries.
Book a free SEO strategy session →
Do these tools see Google's data?
No. Google says third-party tools lack its internal ranking data. Only Search Console shows Google's own impression data for your site.
Which engines matter most?
The ones your buyers use. Most tools here cover ChatGPT, Gemini, Perplexity and Google AI Overviews or AI Mode.
Do I need a paid tool?
Start with the free reports. Add a paid tool when you need competitor data and answers at the prompt level.
Free Resources
Grab the 200+ AI SEO prompts to build your first prompt list, and Julian's free link building book, Link Building Mastery.
Pick a tool from the list, set your baseline in the free reports, then get a free strategy session or book a free SEO strategy session directly. Start with the free call and turn the best AI visibility tools into fixes on your site.
