The best Hermes agent skills are the building blocks that decide whether your agent is a toy or a money-maker. A skill is just a capability you plug in — and the right combination turns a blank agent into a service you can sell.
Here are the eight skills that matter most, what each does, how to add it in Hermes, and the money it unlocks.
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Top 3 Picks At A Glance
- 🥇 Web Research — makes the agent actually informed
- 🥈 Content Writing — turns research into sellable output
- 🥉 Outreach & Email — connects the agent to real people
The 8 Best Hermes Agent Skills (And How To Add Each)
1 — Web Research
Make your agent actually informed.
The most important skill — it lets your agent pull live information instead of guessing. Everything good (content, leads, reports) starts with real research.
How to add it in Hermes:
- In Hermes, add a research/search skill to the agent.
- Give it source rules (which sites to trust, how many to check).
- Tell it to cite what it finds so output is verifiable.
Example: An SEO agent reads the current top-10 results before writing, so its article actually matches search intent.
What it unlocks: Underpins every paid service — no research skill, no quality.
2 — Content Writing
Turn research into sellable output.
A writing skill with your brief and brand voice turns raw research into on-brand articles, emails, or posts in minutes.
How to add it in Hermes:
- Add a writing skill and paste in your brief/voice guide.
- Define structure rules (headings, length, CTA placement).
- Add a self-edit pass so drafts come out clean.
Example: From a keyword and research, the agent returns a 1,500-word, on-brand, internally-linked draft.
What it unlocks: Content services are £300–£1,500/mo per client.
3 — Publishing
Close the loop to 'done'.
A publishing skill takes the output the last mile — into WordPress, Netlify, or a Google Doc — so the workflow ends in a finished deliverable, not a copy-paste chore.
How to add it in Hermes:
- Add a publishing skill and connect the destination (WP/Netlify/Docs).
- Set it to save as draft for review (or auto-publish once trusted).
- Map fields like title, meta, and tags automatically.
Example: The agent publishes a tidy draft straight into the client's WordPress, ready to hit go.
What it unlocks: Turns a writing service into a true done-for-you offer you can charge more for.
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4 — Outreach & Email
Connect the agent to people.
An outreach skill lets the agent send personalised messages and follow-ups — the difference between generating leads and actually booking calls.
How to add it in Hermes:
- Add an email/LinkedIn sending skill.
- Give it personalisation rules and a follow-up cadence.
- Cap daily volume so it stays human and deliverable.
Example: It emails 20 tailored notes a day and follows up twice, booking calls without you lifting a finger.
What it unlocks: Outreach retainers run £1,000–£3,000/mo.
5 — Data Scraping
Build lists worth money.
A scraping skill lets the agent collect structured data from the web — leads, products, prices — which you can enrich and sell.
How to add it in Hermes:
- Add a scraping/browser skill.
- Define the target source and the fields to capture.
- Add a dedupe + export step (Sheets/CSV).
Example: "All vegan cafés in London without online ordering" → a clean, contactable spreadsheet.
What it unlocks: Lead/data projects sell for £500–£2,000 each.
6 — Browser / Computer Use
Let the agent take real actions.
This skill lets the agent click, fill forms, and operate web apps — handling tasks that have no API, like the messy real-world admin clients hate.
How to add it in Hermes:
- Enable the browser/computer-use skill (with guardrails).
- Give it a clear, bounded task and a stopping condition.
- Test on a safe sandbox before pointing it at real accounts.
Example: It logs into a dashboard, pulls a report, and emails the summary — no API needed.
What it unlocks: Automating fiddly admin is worth £200–£800/mo per client.
7 — Memory / Knowledge
Give the agent context.
A memory/knowledge skill connects the agent to a knowledge base (Notion, docs, FAQs) so it answers and acts with real context instead of starting from scratch each time.
How to add it in Hermes:
- Add a knowledge skill pointed at the client's docs/Notion.
- Keep it updated so answers stay accurate.
- Combine with support or research skills for grounded output.
Example: A support agent answers "what's your refund policy?" correctly from the client's own document.
What it unlocks: Powers sticky support and assistant services (£300–£1,000/mo).
8 — Scheduling
Make it run without you.
A scheduling skill turns a one-off agent into a system that runs on its own — daily content, weekly reports, ongoing outreach.
How to add it in Hermes:
- Set a schedule (daily/weekly) for the agent's job.
- Add a notification so you see results without checking.
- Batch tasks so it does a week's work overnight.
Example: Every morning the content agent ships 5 new drafts before you've had coffee.
What it unlocks: Scheduling is what makes a service scale to many clients at once.
Which Skills Should You Add First?
Start with research + writing + publishing — that trio alone is a complete, sellable content service. Add outreach to get clients, then scheduling to scale.
Why You Can Trust This
I run these exact systems across a network of AI sites that now pull around 290,000 Google impressions a month and rank #1 for competitive terms. I'm Julian Goldie — I built a 7-figure SEO agency, wrote two best-selling books, and 70,000+ people follow my AI work on YouTube. Everything here is what I actually run, not theory.
Frequently Asked Questions
Do skills require coding?
No — you enable and configure them in Hermes in plain English.
What's the minimum skill set to make money?
Research + writing + publishing. That's a full content service you can sell today.
Can one agent have many skills?
Yes, but focused agents work better. Give each agent the few skills its one job needs.
Which skill is most underrated?
Scheduling — it's what turns a clever demo into a system that earns while you sleep.
The Verdict
Skills are leverage. Add research, writing, and publishing first to build a sellable content agent, then layer in outreach and scheduling to turn it into a business.
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