If you want the best Hermes workflows, you don't want a list of buzzwords — you want the specific, money-making workflows to build and exactly how to wire each one up in Hermes.
A Hermes workflow is just a chain of skills doing one valuable job end to end. Below are the six I'd build first, ranked by how fast they pay for themselves, each with a build guide, a real example, and what you can charge.
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Top 3 Picks At A Glance
- 🥇 Keyword → Article Pipeline — sell ranking content on autopilot
- 🥈 Cold-Outreach Sequence — turn strangers into booked calls
- 🥉 Data Scraping + Enrichment — build lists you can sell
The 6 Best Hermes Workflows (And How To Build Each)
1 — Keyword → Published Article Pipeline
Sell ranking content on autopilot.
The single most profitable workflow you can build. It takes one keyword and returns a finished, internally-linked, ready-to-publish article — the backbone of any content or SEO service.
How to build it in Hermes:
- Create a workflow agent in Hermes with the job: "research a keyword, write a 1,500-word SEO article, publish a draft."
- Chain three skills: research (live SERP data) → writing (your brief + brand voice) → publishing (Netlify/WordPress).
- Add a quality gate: a second pass that checks the draft against your checklist before it saves.
- Schedule it to run a batch of keywords every morning.
Example: Feed it a list of 20 keywords overnight and wake up to 20 drafts — the exact workflow behind my sites' 290k monthly impressions.
What you can charge: £300–£1,500/mo per client for managed content, or use it to grow your own traffic assets.
2 — Competitor-Monitoring Workflow
Never miss what rivals are doing.
This workflow watches your competitors and surfaces their new content, keywords, and backlinks — turning their work into your content roadmap.
How to build it in Hermes:
- Job: "check these competitor sites weekly and report anything new."
- Add a crawl skill to read their sitemaps and new posts.
- Add a diff step that compares against last week and flags changes.
- Output a short Monday-morning brief to email or Slack.
Example: It emails you: "Competitor X published 4 new posts targeting 'AI SEO tools' — here are the gaps you can win."
What you can charge: Bundled into a retainer, competitive intelligence adds £200–£500/mo per client at near-zero delivery cost.
3 — Cold-Outreach Sequence
Turn strangers into booked calls.
A complete outreach machine: it personalises a first message, sends it, and follows up twice — so your pipeline stays full without you touching it.
How to build it in Hermes:
- Job: "message each lead with a personalised opener, follow up twice if no reply."
- Connect email or LinkedIn via a sending skill.
- Feed it leads from a sheet (or chain it to a lead-research agent).
- Cap volume (e.g. 20/day) so it stays personal and deliverable.
Example: From "plumber in Bristol, outdated site" it sends a tailored note and follows up — booking calls while you sleep.
What you can charge: Done-for-you outreach runs £1,000–£3,000/mo, or books your own clients for free.
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4 — Data Scraping + Enrichment
Build lists you can sell.
This workflow collects raw data from the web and enriches it into a clean, valuable spreadsheet — leads, products, prices, whatever the client needs.
How to build it in Hermes:
- Job: "collect entries matching this profile and enrich each with the fields I need."
- Add a scraping skill (directories, maps, marketplaces).
- Add an enrichment step (emails, socials, a personalisation hook).
- Dedupe and export to Sheets or CSV.
Example: "All vegan restaurants in London with no online ordering" → a clean, contactable list ready to sell or pitch.
What you can charge: Lead lists and data projects sell for £500–£2,000 each.
5 — Weekly Reporting Automation
Look premium, do zero admin.
Clients judge you on reports. This workflow pulls the numbers and produces a branded, plain-English report automatically — every week, on time.
How to build it in Hermes:
- Job: "pull this client's metrics and write a clear weekly summary."
- Connect the data sources (GSC, analytics, ad accounts) via skills.
- Use a report template so every client gets the same polished format.
- Schedule delivery for Monday 9am.
Example: Every Monday each client gets a tidy report: "Traffic up 18%, 3 new page-1 keywords, here's what we're doing next."
What you can charge: Reporting is what justifies retainers — this workflow protects £500–£2,000/mo of recurring revenue.
6 — Content-Repurposing Workflow
One idea, a week of content.
Turn a single video or article into a week of platform-native posts. The highest-leverage way to stay visible everywhere without creating from scratch.
How to build it in Hermes:
- Job: "turn this video/post into a week of posts for X, LinkedIn, and Instagram."
- Add a repurposing skill (long-form → hooks, threads, captions).
- Connect a scheduler (Buffer or direct posting).
- Feed it your best past posts so it learns your voice.
Example: Drop in one YouTube video → 5 tweets, 3 LinkedIn posts, and an Instagram caption, all scheduled.
What you can charge: Social/repurposing retainers are £300–£800/mo per client.
How To Build Your First Hermes Workflow (Today)
- Pick the keyword→article pipeline — it's the easiest to sell.
- Write the job in one sentence in Hermes.
- Chain just two skills first (research → write); add publishing once it's good.
- Run it on one real keyword and refine the prompt until the output is client-ready.
- Sell that one outcome to one business, then build the next.
Why You Can Trust This
I run these exact systems across a network of AI sites that now pull around 290,000 Google impressions a month and rank #1 for competitive terms. I'm Julian Goldie — I built a 7-figure SEO agency, wrote two best-selling books, and 70,000+ people follow my AI work on YouTube. Everything here is what I actually run, not theory.
Frequently Asked Questions
Do I need to code to build Hermes workflows?
No — you describe each step in plain English and connect skills. No programming required.
Which workflow makes money fastest?
The keyword→article pipeline. Every business wants traffic, so it's the easiest first sale.
Can one workflow serve several clients?
Yes — that's where the margin is. One content or reporting workflow can run for many clients at once.
How long until a workflow earns?
Most people who sell one clear outcome land a paying client within a few weeks.
The Verdict
Build the keyword→article pipeline first, then add outreach and reporting to turn it into a full agency in a box.
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