If you're searching for the best Hermes agents, you don't actually want a list of names — you want to know which agents are worth building, what each one does, and exactly how to set it up so it makes you money.
So that's what this guide is. Hermes (Julian Goldie's agent OS) lets you build focused AI agents that do one job brilliantly. Below are the six I'd build first — ranked by how quickly they pay for themselves — with a step-by-step on how to build each one and what you can charge for it.
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Top 3 Picks At A Glance
- 🥇 SEO Content Agent — the easiest to build and sell; turns keywords into ranking articles.
- 🥈 Lead-Research Agent — fills your pipeline with qualified leads on autopilot.
- 🥉 Outreach Agent — turns those leads into booked calls.
The 6 Best Hermes Agents (And How To Build Each One)
1 — SEO Content Agent
Make money writing content that ranks.
This is the agent I'd build first — it turns a single keyword into a published, ranking blog post with almost no manual work. It's also the easiest to sell, because every business on earth needs more traffic.
How to build it in Hermes:
- Create a new agent in Hermes and give it a clear job: "research a keyword, write a 1,500-word SEO article, and save it as a draft."
- Connect a capable model (Claude is best for writing) under Settings → Model.
- Add three skills: a web-research skill (to pull live SERP data), a writing skill (your brief/brand voice), and a publish skill (Netlify, WordPress, or a Google Doc).
- Drop in a prompt template with your heading structure, internal-link rules, and call-to-action so every article comes out on-brand.
Example: Feed it "best dog grooming Leeds" and in a few minutes you get a structured, internally-linked, ready-to-publish article — the same workflow that pulls ~290,000 impressions/month across my own sites.
What you can charge: Agencies charge £300–£1,500/month per client for exactly this. One SEO content agent can quietly service several clients at once.
2 — Lead-Research Agent
Fill your pipeline on autopilot.
A lead-research agent finds and qualifies prospects while you sleep, then hands you a clean list ready to contact. It's the difference between "I need clients" and waking up to 50 qualified leads.
How to build it in Hermes:
- Give the agent the job: "find businesses matching this profile, enrich each with a contact and a personalisation hook."
- Add a scraping/browser skill so it can read directories, maps, and company sites.
- Add an enrichment skill (email finder + a one-line reason to reach out).
- Point its output at a Google Sheet or your CRM so leads land where you work.
Example: Tell it "find 50 dentists in Manchester without a modern website" and it returns a spreadsheet with names, emails, and a tailored opening line for each.
What you can charge: This is the engine behind every agency. Sold as a service it's £500–£2,000 per project, or it simply feeds your own sales.
3 — Outreach Agent
Turn those leads into booked calls.
Pair this with the lead agent and you have a full sales machine. It writes personalised messages, sends them, and follows up — so nothing slips through the cracks.
How to build it in Hermes:
- Job: "message each lead with a personalised opener, then follow up twice if there's no reply."
- Connect your email or LinkedIn via a sending skill.
- Feed it the lead-research agent's output so the two run as a pipeline.
- Set a schedule (e.g. 20 new messages a day) so it stays warm and human, not spammy.
Example: It takes "dentist in Manchester, no modern site" and sends: "Hi Dr Patel — noticed your site isn't mobile-friendly, which is costing you new patients. Mind if I send a quick example?" — then follows up automatically.
What you can charge: Done-for-you outreach retainers run £1,000–£3,000/month. Or you use it to book your own calls for free.
Want the done-for-you versions of all six? The full agent templates + training live inside AI Profit Boardroom. → Get them here
4 — Customer-Support Agent
Sell peace of mind to busy owners.
A support agent answers common questions instantly, 24/7, and only escalates the tricky stuff to a human. Small businesses pay happily to never miss a customer message again.
How to build it in Hermes:
- Job: "answer customer questions using our knowledge base; escalate anything you're unsure about."
- Connect a knowledge skill pointed at the client's FAQs, docs, or Notion.
- Wire it into the channel they use — website chat, email, or WhatsApp.
- Set a confidence threshold so borderline questions get handed to a person.
Example: A customer asks "do you offer same-day delivery?" at 11pm — the agent answers correctly from the client's policy doc and logs it, no human needed.
What you can charge: Recurring £300–£1,000/month per client, and it's sticky — once it's handling their inbox, they don't cancel.
5 — Research & Report Agent
Premium deliverables, zero grunt work.
This agent does the deep, boring research and turns it into a polished, client-ready report. It's how consultants 10x their output without hiring.
How to build it in Hermes:
- Job: "research this topic from credible sources and produce a structured report with citations."
- Add a research skill with source-tracking so every claim is backed.
- Add a formatting skill that outputs to your branded template.
- Give it a checklist so every report has the same professional structure.
Example: Ask for "a competitor analysis of the top 5 meal-kit brands" and get a cited, formatted report you could hand a client for £500.
What you can charge: Consultants charge £500–£2,000 per report; the agent does the 4 hours of research in minutes.
6 — Social-Media Agent
A content channel that runs itself.
This agent plans, writes, and schedules social content in your voice — turning one idea into a week of posts. Great as a service, and great for growing your own audience.
How to build it in Hermes:
- Job: "turn this topic or video into a week of platform-native posts and schedule them."
- Add a repurposing skill (long-form → threads, hooks, captions).
- Connect a scheduler (Buffer, or post directly).
- Feed it your best-performing posts so it learns what works for you.
Example: Give it one YouTube video and it returns 5 tweets, 3 LinkedIn posts, and an Instagram caption — all scheduled.
What you can charge: Social management retainers are £300–£800/month per client, delivered almost entirely by the agent.
How To Build Your First Hermes Agent (5-Minute Start)
Don't try to build all six at once. Here's the fastest path to a working agent today:
- Pick one job. Start with the SEO Content Agent — it's the easiest to sell.
- Create the agent in Hermes and write its job in one sentence.
- Connect a model (Claude for writing) and add the 2–3 skills it needs.
- Test it on one real task and tweak the prompt until the output is client-ready.
- Sell that one outcome to one business — then reinvest into the next agent.
Why You Can Trust This
I run these exact agents across a network of AI sites that now pull around 290,000 Google impressions a month and rank #1 for competitive terms. I'm Julian Goldie — I built a 7-figure SEO agency, wrote two best-selling books, and 70,000+ people follow my AI work on YouTube. Everything above is what I actually run, not theory.
Frequently Asked Questions
Do I need to code to build Hermes agents?
No. You describe the job in plain English and connect skills — no programming required for any of the agents above.
Which Hermes agent should I build first?
The SEO Content Agent. It's the simplest to set up and the easiest to sell, because every business wants more traffic.
How quickly can a Hermes agent make money?
Most people who actually sell one outcome (like SEO content or lead gen) land a first paying client within a few weeks.
Can one agent serve multiple clients?
Yes — that's the point. A single SEO content or support agent can quietly service several clients at once, which is where the margins come from.
The Verdict
Build the SEO Content Agent first, then the lead + outreach pair to turn it into a full agency in a box. Start with one, get it making money, and add the rest.
Want the templates, the training, and a room full of people building these? Join the AI Profit Boardroom — you get Hermes, all six agents done-for-you, and weekly coaching. → Join now
